Category Archives: Business


Tremendous Trade Show Ideas: How to Stand Out at Your Next Marketing Event

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If you’re planning to attend a trade show soon, there are lots of things you can do to make sure that your booth is noticeable. The right colors and attractions can bring potential customers to your booth and eventually increase your sales. the more appealing your trade show booth is, the more likely it is that trade show attendees will let others know about your company, which can result in more after-show sales. Here are some trade show booth ideas to keep in mind.

Use Webcasting

Live stream your trade show activity, so that those who aren’t able to attend the trade show can see what’s going on. The webcasting feature is also exciting for those who come to your booth. You can ask your team members to “report” from the trade show booth, and interview potential clients to make the webcast more engaging and exciting.

Offer Prizes

A prize wheel, raffle tickets or a money blowing machine are all trade show booth ideas that will keep customers interested. When you offer prizes and incentives for those who sign up for your services or are willing to receive free information about your product, you’re increasing brand awareness and making your trade show booth the one to visit. Be sure to follow up with the attendees who participated in your booth promotion after the show to ask them to review the experience and provide more offers.


Position monitors around your trade show booth to showcase your business. You can record commercials that you’ll use just for the trade show, or interview employees and satisfied customers who are willing to provide testimonials about your company. You can even set up a monitor that will record you interviewing trade show attendees and answering questions about your products and services.

Finally, remember to have lots of marketing items on hand according to Display Choice. Give out mugs with your logo and contact info; you can fill the mugs with candy or a free packet of coffee or tea. Hats, cell phone covers, key chains and pens work great, too. Don’t forget to interact with potential clients as much as possible, and be both professional and attention-getting to ensure your trade show success.


How to pick the Best Delivery Services based on Technology

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If you’ve ever had a gift or business item delivered late to a recipient, you are likely aware of how frustrating it can be to choose the wrong delivery service. Indeed, a courier service can either make or destroy your day and hence, in your best interest to find a reliable moving company before anything else. To get your urgent gifts, requirements, parcels or items delivered on time, here are some factors to consider while choosing the right delivery service.

Factors to Consider When Choosing a Delivery Service:

Cost Factor – of course, you are working with a budget, which you certainly don’t want to go beyond – except in urgent situations. Contrary to common perception, the most expensive courier isn’t always necessarily the best, so don’t be fooled. It is paramount to weight the comprehensive services offered, security and safety of your parcels, against the cost. Couriers with an online calculator can come in handy as you get to know the cost upfront.

Tracking – the safety of your goods should clearly rank high on your list of priorities. If the prospective delivery service doesn’t offer live tracking to show the status of your goods, it would be in your best interest to avoid it by any means. Knowing where your goods are at any time can give you peace of mind and some assurance that they are right on schedule.

Flexibility – any delivery service worth its salt should offer courier services round the clock and this means allowing online booking and online payment regardless of the time of day or night. In short, you want to be sure that your goods are moving even at night so as to beat deadlines. If your courier only works during the day, the service isn’t flexible enough.

Checking for customer reviews can also help you find the right delivery service. In most cases, customers will always share honest and comprehensive information about their experiences with a company. In short, you can tell the pros and cons of a courier service in Singapore by just going through the customer reviews section.